— role
UX research
UX/UI design
Art direction
Branding
Armstrong studio transformation
Armstrong is a studio born 50 years ago from Bob Armstrong's creative vision. As the years passed, the agency evolved to an exceptional design studio focused on corporate communications. However, their branding was left behind until they decided to go under a massive transformation in 2021.
project background
While the business evolved throughout the years and different generations, Armstrong's own brand was left out in favour of client work. The website and social media platforms were stagnant, and the brand identity lacked personality and clear purpose.
LOGO IDEATION ▾
Finding a purpose
To strengthen existing client relationships and inspire confidence in potential clients, Armstrong evolved their brand to clearly communicate the agency's purpose and capabilities.
We started by running a workshop with the key brand stakeholders, followed by seven internal questionnaires and extensive competitor analysis.
— what we looked for
1. What's working/not working
2. Naming and the 'Q' purpose/meaning
4. Studio capabilities and key differentiators
3. Studio's primary message/how it wants to be perceived
5. The ideal customer
— our purpose —
Create to inspire.
Inspired to create.
— capabilities —
Stakeholder communications
Branding experience
Video and photography
LAUNCH POSTERS ▾
Brand implementation
As a creative studio, Armstrong’s ultimate goal is to create engaging strategic communications which prompt positive change, drive sustainable performance and build trust. The new brand had to be self-reflective of those goals and overall values.
— communication pieces
1. Office signage
2. Business card and stationery
3. Presentation deck and pitch template
4. Launch posters and EDM
5. Brochure
6. Motion logo
7. Website
PITCH PRESENTATION ▾
STATIONERY ▾
Website development
Many of the agency's projects arrive through recurrent clients and/or word-of-mouth recommendations. But as a creative agency that looks to reach a diverse pool of clients, Armstrong's website is the studio’s most powerful communication tool, and was therefore a focal touchpoint of the new brand.
— process development
1. User testing and insight findings (old website)
2. Competitor analysis
3. Content planning
4. Low-fi wireframe
5. Web design
STUDIO WEBSITE ▾
(Home, About, Work, Project Case Study, Capabilities and Contact pages)
